Optimization of the customer experience
Purchasing behavior is usually triggered by price. After all, it is in the nature of online shoppers to get hold of products as cheaply as possible. So why should we concern ourselves with the customer experience? Because it is not only dependent on price, but also on many other factors. For example, the credibility of product information, the shopping experience per se, or the ease with which products can be found.
Correct product information is the lifeblood of any product experience. Akeneo PIM starts exactly there and brings you the tools to implement an excellent product presentation. As a result, you design an outstanding customer experience for your customers.