Adobe Commerce again rated as technology leader in eCommerce by Gartner

Digital commerce platform’s market revenue up by a record of 22%. Adobe Commerce named a leader for Digital Commerce!
The recently published Gartner report evaluated 18 digital commerce platforms to help eCommerce product owners make informed platform decisions.

Adobe Commerce was again named as one of the technology leaders in eCommerce.

Adobe Commerce in Gartner Report 2022

The recently released Gartner report has pegged the growth of digital commerce platform market’s revenue at an encouraging
22% in 2021. Importantly, the report focuses on transformational technologies that help organizations deliver great buying experiences for their customers. It goes on to evaluate 18 vendors of digital commerce platforms to help application leaders
make an informed decision.

Defined as the core technology that enables customers to purchase goods & services through an interactive experience, a digital commerce platform, provides necessary information for customers to make buying decisions and uses rules and data to present fully priced orders for payment. Gartner’s qualification criteria for the evaluation of digital commerce platforms included a wide range of features such as:

Ability to support an interactive commerce experience including storefront, product catalog navigation, product pages, shopping cart, check out & customer account
Capability to support search for a product, add products to cart, fully price an order
Support interoperability with customer, product, content & order functionality & with data via APIs

Based on the above factors, Gartner’s Magic Quadrant for Digital Commerce looks as below.

Adobe Commerce as one of the top technologies alongside Salesforce

Adobe emerged as a clear leader in the Magic Quadrant with its Adobe Commerce Platform, for the sixth year in a row. Some of its features include:

Adobe Commerce’s award-winning features include:

The ability to deploy the platform on-premises, on public clouds, or on public clouds with Adobe’s managed services.
The flexibility to add Adobe Business Intelligence & Adobe Payment Services at an additional cost.
Ability to bundle Adobe Commerce with Adobe Experience Manager, which includes Adobe’s Content
Synergy with AEM and other Adobe products.

Some of the strengths of Adobe’s eCommerce platform highlighted in the Gartner report are explained below.

Rich in functionality and “out-of-the-box” features

With capabilities for B2C, B2B & B2B2C, it is known for its breadth of offerings. Native functionality within the platform includes a page builder that works with Adobe’s PWA Studio, workflows, segmentation and personalization, loyalty and rewards, recommendations, self-service multisite setup, and a manufacturing accelerator for dealer-based models.

Additionally, Adobe is supported by an extensive, global application ecosystem, and a network of system integrator (SI) partners.

Integrated Adobe Sensei AI

Adobe Sensei AI, integrated with Adobe Commerce, provides data-driven user insights.

Included are the following AI-powered features:

Personalized search via AI
User-personalized product display
B2B and B2C integrated features in the AI display
The AI features are coupled as a SaaS service to the Adobe Sensei AI service

You can count on it to flag aspects such as:

Increase in cart abandonment
Site drop-offs
Check-out issues
Decrease in inventory velocity, and more

Adobe Commerce enables cross-channel personalization

Importantly, Adobe Commerce supports personalized promotions, emails as well as dynamic product recommendations. Additional capabilities are available in Adobe Target via the Adobe Experience Platform Data Connector, which makes it simple to customize cross-channel personalization.

adiruch na chiangmai - stock.adobe.com

Summary

As per the 2021 Digital Economy Index, US consumers alone have spent more than $1.7 trillion online since March 2020. Going forward, online spend for 2022 is expected to trump $1 trillion.
The need for a reliable eCommerce platform for businesses cannot be overstated in such an environment. An eCommerce platform must be able to meet merchants’ expectations and help them streamline processes and optimize costs.

As a technology leader in eCommerce, Adobe Commerce provides customers with the flexibility and scalability they need to grow their business and respond to changing marketing needs – all while keeping total cost of ownership low. The solution covers a broad range of ecommerce innovations and addresses a variety of omnichannel and organizational needs.

It’s never been easier to realize your e-commerce goals with Adobe Commerce!

About the author:

Michael Rohrmüller is a seasoned e-business expert with over 20 years of experience in the industry. As the CEO and Founder of PixelMechanics | The e-Business Enablers, he has helped numerous companies excel in the digital landscape, specializing in e-commerce and B2B solutions. Based in Nuremberg, Germany, Michael’s expertise extends worldwide, offering strategic advice and acting as a trusted Sparring-Partner to his clients. His innovative approach and dedication to enabling success make him a sought-after authority in the realm of e-business.