The mobile first approach
eCommerce is increasingly shifting to mobile devices as people become more comfortable with using smartphones to shop. So the task is clear: create a mobile-friendly shopping experience!
“Mobile-first” initiatives are currently undergoing a massive transformation with changes in technology. Progressive Web Apps (PWAs), which use standard technology but offer an app-like experience, are becoming increasingly popular in eCommerce. PWAs are easier to maintain than mobile apps, making them more accessible to SMBs that lack the financial and human resources for IT development.
Meet your audience’s expectations and create cost-effective experiences for more sales.